VMware Ending Cloud Providers Program: What It Means for Partners and Customers

In a recent announcement, VMware has revealed that it will be ending its Cloud Providers Program (VCPP) effective April 30, 2024. This move comes as part of Broadcom’s broader reorganization of the VMware business following its $61 billion acquisition in November 2023.

The VCPP was a key program for VMware partners, providing them with access to resources, training, and support to help them sell and deliver VMware cloud solutions. However, Broadcom has decided to streamline its partner program offerings and focus on a smaller number of partners who can provide more comprehensive and differentiated services.

What This Means for Partners

VMware partners who are currently part of the VCPP will need to transition to the new Broadcom Expert Advantage Partner Program (EAP). The EAP is a more exclusive program with fewer partners, but it also offers more benefits, including:

• Simplified requirements
• Expanded benefits
• Direct access to Broadcom executives

VMware will begin inviting partners to join the EAP in early 2024. However, partners who do not meet the new eligibility criteria will not be able to continue selling VMware cloud solutions.

What This Means for Customers

The end of the VCPP may cause some customers to worry about the availability of VMware cloud solutions. However, VMware has assured customers that it will continue to support its existing partners and that they will be able to find solutions from a wide range of vendors.

Additionally, VMware is working on developing new partner programs that will provide customers with more options and flexibility. These programs will focus on helping partners deliver differentiated solutions that meet the specific needs of their customers.

What to Do If You Are a VMware Partner

If you are a VMware partner, you should start planning for the transition to the EAP as soon as possible. This includes:

• Reviewing the EAP eligibility criteria
• Evaluating your current business and how it aligns with the EAP
• Developing a plan to transition your customers to the EAP

VMware will be providing more information and resources to help partners with the transition in the coming months.

What to Do If You Are a VMware Customer

If you are a VMware customer, you should reach out to your VMware partner to discuss the impact of the VCPP ending. Your partner can help you understand your options and ensure that you are able to continue getting the VMware cloud solutions you need.

You should also monitor VMware’s website and social media channels for updates on new partner programs and solutions.